How to weave storytelling into your pitch deck

Standing out in today's fundraising environment is harder than ever.

With 80% of VCs citing lack of differentiation as a top reason they pass on startups, your pitch narrative may be the most powerful lever you have — and one of the few things you can fully control.

In this on-demand session from Rippling on the Road in New York City, Yoodli co-founder and CEO Varun Puri shares the storytelling framework he used to raise over $60 million, including a recent $40 million Series B. Alongside Rippling startup content lead Sarah Hallam, Varun breaks down three techniques that can fundamentally change how investors perceive your company's potential: leading with your personal why, speaking in forward-looking language, and distilling your pitch data to the one number that matters.

Whether you're actively fundraising or building toward your first raise, this session will help you craft a more compelling investor narrative — and a story that keeps you going through the hard parts of the founder journey.

What's inside

• Three concrete storytelling techniques from a founder who raised $60M+

• How to find and articulate your founder "why" — and why VCs listen for it

• Why forward-looking language changes how investors value your company

• How to distill your pitch data to the one number that sticks with investors

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