Emotive spends 75% less time on admin work with greater spend visibility & control

When it came to spend management, Rippling was night-and-day compared to SVB. Will and his team can now easily issue individual credit cards to Emotive employees or departments and set rules and limits for when and how they can be used, improving budget management and spend visibility across the organization.

“With Rippling, it’s very easy to get cards, and we have better controls for those digital cards,” he said. “Where before we had one marketing department card, now we have five marketing cards. We have more visibility and control over budgets. If there’s a $500 a month budget, we set the card limit to $600 so we know right away if there’s an overage.”

One of the main reasons Emotive chose Rippling was that it could replace Gusto and Bill.com, in addition to credit cards.

“At the end of the day, having everything in one place was the primary allure,” Will said, adding that this has helped everyone at Emotive work faster since they no longer have to switch between systems.

“With SVB, we'd have to pull our bank statement here, pull this statement here, pull that statement there,” he explained. “Whereas now, we go directly into Rippling and see much, much more detail on what we're spending.”

Will went on to illustrate another example of how consolidating tools in Rippling has helped Emotive save time and headaches. 

“I had a manager overseeing customer success, but we moved her into onboarding. Those are very different line items—one is cost of goods, and one is sales and marketing,” he said. “That’s a major department change, and because we didn't have Rippling, for months, everything was being misclassified. That's a 10-hour cleanup job. Had we had Rippling, her role change would have been automatically reflected, so the rules that we have going into QuickBooks would have automatically had all of her spend and cards start flowing properly into the right category.”

Eliminating manual work and consolidating tools into one platform helped Emotive work faster and more efficiently. But so did automating many of their once-manual processes with Rippling.

One example is meal reimbursements. Will said the Finance team handles around 50 reimbursements per week, which was once a huge time sink for their accountant. Now that they’ve used Rippling to automate reimbursements, they’ve reduced time spent by 75%. As the company grows, they’re looking for even more ways to save time by automating processes.

“With travel, it's a very similar process,” Will said. “We don't have a travel person. If we’re flying 50 people every month, then it would not be scalable for somebody to manage that—it would be wasteful to have a person spending so much time doing it. But with the rules engine, we can quickly set rules as guardrails, and then there are a lot of automations that you can do at scale. I could easily see that we'd rely more and more on the rules and automations as we scale.”

With all the time saved—both by automation and by closing the books faster than ever before— Emotive can now focus on value-adding work that drives business outcomes. 

“I won’t call it free time, but we have time. I could go into a bunch of very business-specific things that we fill our time with,” he said. “But the key thing is we’re moving into more impactful work: more process improvement, more time to build for tomorrow, instead of just fixing yesterday. That's what it’s let us do: We now have that window, where before it was one thing to the next.”